KENOohh YEAH!
KENOohh YEAH!
Overview
Overview
The joy of a big win hits you like a shockwave of happiness and fun. The best part? With KENO, you've got the chance to do it all over again every four minutes. KENOOOOOOOOOHHHH YEAH!
Client
Connecticut Lottery
Industry
Gaming & Entertainment
Scope of work
/
Advertising
/
Digital
/
Social
/
Outdoor
/
POS
Recognition
Silver Winner at the 2025 CT Ad Club Awards Omnichannel Consumer Campaign
The joy of a big win hits you like a shockwave of happiness and fun. The best part? With KENO, you've got the chance to do it all over again every four minutes. KENOOOOOOOOOHHHH YEAH!
Client
Connecticut Lottery
Industry
Gaming & Entertainment
Scope of work
/
Advertising
/
Digital
/
Social
/
Outdoor
/
POS
Recognition
Silver Winner at the 2025 CT Ad Club Awards Omnichannel Consumer Campaign
Results
Results
The campaign yielded increases in average monthly sales for the 10 months in market. Channels included Broadcast Television & Radio, Connected TV, Meta, Programmatic Display, Hi-Impact Display, OOH, and POS.
The campaign yielded increases in average monthly sales for the 10 months in market. Channels included Broadcast Television & Radio, Connected TV, Meta, Programmatic Display, Hi-Impact Display, OOH, and POS.
