It’s Tox-Ick

It’s Tox-Ick

Overview

Overview

The liquids in vapes heat up and produce toxic chemicals. The same kind found in everyday stuff you’d never dream of putting in your body. But most people don’t know that, and lecturing them about how dangerous it can be to long-term health hasn’t necessarily cut through. So, we simply pointed out what the shared chemicals you’d never want to ingest are. No preaching, just pure comedic horror with some absurdist twists. A new way to get people to look at what’s in their vape.

Client

Connecticut Department of Public Health

Industry

Public Health

Scope of work

/

Advertising

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Strategy

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Research

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Digital

/

Social

The liquids in vapes heat up and produce toxic chemicals. The same kind found in everyday stuff you’d never dream of putting in your body. But most people don’t know that, and lecturing them about how dangerous it can be to long-term health hasn’t necessarily cut through. So, we simply pointed out what the shared chemicals you’d never want to ingest are. No preaching, just pure comedic horror with some absurdist twists. A new way to get people to look at what’s in their vape.

Client

Connecticut Department of Public Health

Industry

Public Health

Scope of work

/

Advertising

/

Strategy

/

Research

/

Digital

/

Social