Stressless College Planning

Stressless College Planning

Overview

Overview

Applications. Deadlines. Loans. Student aid. The list goes on and on when you’re preparing for college. And the stress of all those things follows you around. We leaned into the feeling and emotion of that stress while giving students and their caregivers the information and resources they needed to make the college process less stressful.

Client

Connecticut Department of Education

Industry

Education

Scope of work

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Advertising

/

Web design

/

Digital

/

Social

Applications. Deadlines. Loans. Student aid. The list goes on and on when you’re preparing for college. And the stress of all those things follows you around. We leaned into the feeling and emotion of that stress while giving students and their caregivers the information and resources they needed to make the college process less stressful.

Client

Connecticut Department of Education

Industry

Education

Scope of work

/

Advertising

/

Web design

/

Digital

/

Social

Results

Results

All tactics exceeded benchmark goals:

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0%

Over Benchmark Goal

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Influencer Component Views

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Over Positive Sentiment Benchmark Goal, Influencer Component