Stressless College Planning
Stressless College Planning
Overview
Overview
Applications. Deadlines. Loans. Student aid. The list goes on and on when you’re preparing for college. And the stress of all those things follows you around. We leaned into the feeling and emotion of that stress while giving students and their caregivers the information and resources they needed to make the college process less stressful.
Client
Connecticut Department of Education
Industry
Education
Scope of work
/
Advertising
/
Web design
/
Digital
/
Social
Applications. Deadlines. Loans. Student aid. The list goes on and on when you’re preparing for college. And the stress of all those things follows you around. We leaned into the feeling and emotion of that stress while giving students and their caregivers the information and resources they needed to make the college process less stressful.
Client
Connecticut Department of Education
Industry
Education
Scope of work
/
Advertising
/
Web design
/
Digital
/
Social
Results
Results
All tactics exceeded benchmark goals:
Over Benchmark Goal
Influencer Component Views
Over Positive Sentiment Benchmark Goal, Influencer Component